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Digital Marketing

See how brands, publishers, and platforms reach audiences online. This section covers social media, search, advertising technology, measurement, and the business of digital attention.

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Hulu officially launches its co-viewing feature Watch Party – TechCrunch
December 2, 2020 · Digital Marketing · 3 min read

Hulu officially launches its co-viewing feature Watch Party – StockSharksNewsh

Hulu’s social viewing feature, Watch Party, has now launched to all on-demand subscribers, the company announced today. The co-viewing feature was first introduced during the earlier days of the pandemic in 2020, allowing Hulu users to…

tech
Salesforce buys Slack in a $27.7B megadeal – TechCrunch
December 1, 2020 · Digital Marketing · 3 min read

Salesforce buys Slack in a $27.7B megadeal – StockSharksNewsh

Salesforce, the CRM powerhouse that recently surpassed $20 billion in annual revenue, announced today it is wading deeper into enterprise social by acquiring Slack in a $27.7 billion megadeal. With Slack, the company has firm access to…

tech
Warner Music acquires IMGN, a social media publishing platform, for under $100M – TechCrunch
August 14, 2020 · Digital Marketing · 3 min read

Warner Music acquires IMGN, a social media publishing platform, for under $100M – StockSharksNewsh

It’s a whole new playing field these days for music labels and publishers, and today one of the big three made an acquisition to help it sharpen up its strategy to better understand what people want to see and hear online today. Warner…

tech
Pakistan Approves Broad New Restrictions Over Social Media
February 13, 2020 · Digital Marketing · 1 min read

Pakistan Approves Broad New Restrictions Over Social Media

KARACHI, Pakistan—Authorities in Pakistan approved sweeping new regulations restricting social media, rules that would dramatically change the way companies such as Facebook and Twitter operate in the country and critics say would…

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